Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to:
diagnose and direct research questions that will support marketing decision making, appreciate what excellent research design means, utilise data collection techniques; qualitative and quantitative methods and forms of analysis, manage the ethical dilemmas and.
Marketing Research: An Applied Approach ipod
Marketing Research: An Applied Approach books pdf online
Marketing Research: An Applied Approach book series pdf
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.