Leading retail professionals from some of the world's most visited and acclaimed museums and galleries share their secrets in this highly practical series of essays. These are people who are running some of the world's most successful, attractive - and profitable - museum shops. This full-colour, extended second edition provides a wealth of inspirational new ideas and strategies for ways in which museums and cultural organisations can boost both retail income and customer satisfaction - while helping realise their organisation's aims. The many key topics covered include: • increasing visitor spend • effective merchandising • ethical and sustainable retailing • how to survive.
Alive to Change: Successful Retailing in Museums (2nd Edition) free ebook pdf epub
Gregory Krum Alive to Change: Successful Retailing in Museums (2nd Edition) free
Alive to Change: Successful Retailing in Museums (2nd Edition) pdf download
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.